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The global perfume industry, valued at a staggering USD 49 billion, is a testament to the massive scale and intense competition within this market. With giants like Dior, Calvin Klein, Estee Lauder, Chanel, and Lancôme dominating the field, newcomers face an uphill battle to secure their place. However, in this digital age, technological advancements have introduced new opportunities for businesses of all sizes to stand out. Among these innovations, augmented reality (AR) has emerged as a game-changer, reshaping advertising and marketing strategies for small and medium enterprises (SMEs).