At present, the global perfume industry is estimated to be valued at USD 49 billion. This figure alone will tell you how massive and competitive this market is. If you’re a newcomer, you’ll be up against prominent players, such as Dior, Calvin Klein, Estee Lauder, Chanel, and Lancôme, to name a few.
Thankfully, technological advancements have levelled the playing field for businesses of all sizes. One of the most innovative, intelligent, and valuable innovations that have helped improve the advertising and marketing strategies of small and medium enterprises is augmented reality.
What is augmented reality?
In simple terms, augmented reality (AR) is an enhanced version of the real world. It is an interactive experience using sounds, digital visual elements, and other sensory stimuli to give users a glimpse of a better version of the physical world.
Nowadays, AR has moved beyond movies and video games. Many industries have started adopting AR for various applications, including education, retail showcasing, diagnostics, maintenance and repair, and even advertising and marketing.
With the emphasis on personalisation in marketing campaigns nowadays, businesses have started to incorporate AR into their strategies to provide audiences with a more personalised experience. Aside from that, AR has become an excellent replacement for in-person interactions, as well as events and conferences. In the last few years, virtual events have become famous for organisations to promote their brands and products or services while preventing physical contact.
Augmented reality in the perfume industry
Augmented reality helps marketers create an emotional connection with their audience. Unlike images, for example, AR ads are interactive. They give customers a glimpse of what they can expect from a product or service. This is why a lot of global brands have started to adopt AR into their ads.
AR ads are also immersive. A billboard ad of a perfume brand, for example, can be made into an interactive one by integrating AR. Viewers only need to point their smartphone cameras at the billboard, log in to a website, and watch the ad turn to live on their screens. They are equally impressive and amusing for consumers of all ages. As a result, AR ads can encourage prospects to make that purchase.
AR ads are an excellent tool for increasing brand awareness and boosting sales conversions. Aside from that, they make it easier for people to recall brands as they have positive associations.
At Scentopia, they offer augmented reality as one of their tourist attractions. It’s one of the most popular team building activities in Sentosa because it’s unique and enjoyable for people of all ages. With their AR experiences, you’ll indeed have the best time in this part of Singapore because it’s a new kind of enjoyment. Plus, you’ll have lots of fun exploring and discovering new exciting features that the naked eyes cannot see.
Aside from that, Scentopia also offers the best perfume tours and perfume doing workshops in Singapore. They have a digital perfume bar and state-of-the-art machines to create your fragrance.
If you’d like a tour at Scentopia, you can contact them here.