89- How to Attract the Market with Fragrances

15 Feb 2023

Fragrances can be said to be one of major influencers of the world. Imagine the food you eat, the aroma we smell from our personal care products, hand soap, lotion and even the air freshener in our cars or toilets, the air around us, even our own body.

Fragrances and scents are everywhere and they are actually sub-consciously influencing our minds – be it in a positive or negative way.

Therefore, it can be made into a powerful marketing tool and with the right fragrance, it could help positively influence and attract the market, attracting more sales and improving the brand image.

#1 Enhance Brand Recognition
 
Do you know that fragrances are researched and shown to help encourage and boost our cognitive memory? These results have been made used in marketing sectors of the world to help promote better brand recognition.

Certain well-known brands and even in certain shopping malls have personalized their very own brand fragrance and dispersing their created scent in their retail stores where customers or clients patronizes.
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By doing so, customers who visits the stores could more easily recall the brand better by linking the impact and profile of the fragrance they smell when entering the store.

#2 Gives Brand Personality and Image
 
Branding Image and Brand Personality can be closely linked to how well received the brand will be to their target audience or to the general public of a certain culture and environment.

For example, a company may want their image to be portrayed as down to earth, honest and pure may want to opt for a clean floral body fragrance with woody base notes, while if the company wants to portray an image of energetic and individualistic youthfulness can choose a citrus and refreshing scent top notes will oceanic nuances and an sweet oriental to display its unique, individualistic and liveliness of a youth.
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The theme of your brand can help serve as a additional support to display the desired impression and brand image you want the company’s brand to be portrayed to your customers.

#3 Improves Brand’s Favourability
 
If you have heard of aromatherapy you would probably have heard the positive influence fragrances can have on our minds.
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Marketers can make use of this benefit fragrance can project onto the buyers, creating a positive impression of the products they are selling.

With the right fragrance in the store, it can help reduce the irritability of customers who are visiting the stores and encourage more positive feelings and feedback of the service and brand image.

#4 Provides Effortless Promotion
 
Like how you pass by the bakery and get attracted by the delicious scent of bread, arousing your hunger or cravings. The more delicious the scent of one bakery can be the deciding factor to the buyers who wants to buy breads as compared to the other available bread stores. This type of fragrance promotion can also be done for other types of retail stores.

Hence, without needing more manpower, with just the fragrance itself, the fragrance’s beauty and impact could provide effortless promotion and attract more customers as compared to one with no fragrance.

In Conclusion,

If any of these points entices you to give fragrances a try in enhancing the overall outlook of your brand, you can personalize your very own brand perfume in a workshop as well! Not only a great way to start and understand the process of perfume making with your team or by yourself, but be involved in the process of making your very own personalize perfume!
For more information about the Perfume Workshop or to book a session right now, head to the links below.

Join Scentopia, Sentosa's latest tourist attraction wonderful orchid scent crafting, fragrance tour, bridal shower or corporate team building which includes perfume making onsite and offsite, beach activities and more. We also serve primary school learning journey, secondary students and pupil on industrial excursions. Know more about our orchids perfume bar or therapeutic orchid scents and other wellness aromas. Conatct Perfume workshop or book a scent crafting session here.