77 - ​How are scents used in everyday life

20 Jan 2023

Scents are all around us. Our nose is constantly smelling different scents as we breathe all the time.  Have you ever stepped into a shopping mall or hotel, and noticed a distinctive smell? These are usually very pleasant-smelling scents.
 
Imagine this, you head out to the mall with the intention to buy a bottle of perfume. Would you rather buy from a pleasant-smelling shop? Or one that is not so pleasant smelling? Chances are you’ll buy it from the pleasant-smelling boutique even if the price is considerably higher. And why is this so?

People are naturally attracted to good smelling things and the environment. This is where scent marketing comes into play. Shopping malls are made to smell good so that consumers feel relaxed and spend more time in the malls. 

This is because scents trigger buying emotions. With the right scent, the right emotional mood is created. Studies have also shown that happy customers generally stay longer in the store, and are more likely to make a purchase simply because they feel good and relaxed.

Scents can similarly be used in a classroom or office setting. Fragrance diffusers can be used to improve concentration and boost productivity.  A happier work environment is created when the employees' moods are lifted.

Scents are all around us in our daily lives. What are some other ways of using scent in our daily lives that you know of? Let us know!

Other ways scents are used in daily life include:

• Aromatherapy: the use of essential oils for therapeutic benefits, such as relaxation or stress relief
• Scented candles or incense for creating a pleasant ambiance in the home
• Scented cleaning products for freshening up a living space
• Scented personal care products such as perfumes, lotions, and soaps
• Scent marketing, in which businesses use specific scents to enhance the customer experience and create a memorable brand association.

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