12- How Augmented Reality Helped Promote The Perfume Industry
At present, the global perfume industry is estimated to be valued at USD 49 billion. This figure alone will tell you how massive and competitive this market is. If you’re a newcomer, you’ll be up against prominent players, such as Dior, Calvin Klein, Estee Lauder, Chanel, and Lancôme, to name a few.
Thankfully, technological advancements have levelled the playing field for businesses of all sizes. One of the most innovative, intelligent, and valuable innovations that have helped improve the advertising and marketing strategies of small and medium enterprises is augmented reality.
Thankfully, technological advancements have levelled the playing field for businesses of all sizes. One of the most innovative, intelligent, and valuable innovations that have helped improve the advertising and marketing strategies of small and medium enterprises is augmented reality.